Web design for interior designers
A portfolio that sells the way you see.
Squarespace can't do what your work does. Neither can a gallery plugin.
Why generic fails
Most websites for interior designers
are built by the wrong people.
An interior designer's website is their portfolio, their positioning, and their price signal, all at once. And for a business that's literally about taste, most designer sites look like a blog template with a gallery plugin bolted on.
The default path is Squarespace or a WordPress portfolio theme. They're cheap, they're fast to deploy, and they make every designer's work look identical, thumbnail grid, lightbox, brief project description, contact form. The problem is that every competing studio uses the same template. You end up judged on raw photos with no context, no narrative, no differentiation.
A high-paying design client is buying your eye. They want to see how you think, not just what the rooms look like. They want to understand why you chose that specific Moroccan tile and the unlacquered brass and the custom millwork. They want to see the mood boards, the sources, the final install.
The studios that command premium rates have sites that function like editorial magazines about their own work. Full-bleed imagery. Named clients (where permitted). Story-level project pages. Personal voice. A visible principal. References to specific vendors, artisans, and trade partners.
When the site communicates taste and process, warm leads come in pre-qualified. When it's a gallery plugin, you're constantly explaining your rates.
What actually works
Six things the best interior designers
have on their websites.
Editorial project pages, not gallery grids
Each project gets its own long-form page: brief, mood, sources, process, final install. Full-bleed photography. 600+ words of design narrative. Reads like a magazine feature.
Full-bleed, high-quality imagery
Architectural photography at the standard House Beautiful would publish. Every project shot professionally. No phone photos. No quick iPhone snaps of a finished install.
Named principal with visible POV
A personal page or substantial "About" section with your aesthetic point of view, background, and design philosophy. Clients are hiring you, not your LLC.
Vendor, artisan, and trade credits
List the trade partners: the millworker, the fabric house, the tile supplier. Signals depth of sourcing and respects the people who make the work possible.
Service structure clearly explained
Full service vs. e-design vs. single-room consults. Pricing ranges where possible. Who's this for? Who isn't it for? Clarity qualifies leads.
Press, publications, and recognition
Editorial features, awards, gallery shows, design panel appearances. Social proof that matches the buyer's frame of reference.
Questions from interior designers
The things everyone asks
before the first call.
Can we use Squarespace for this?
You can, and many do. But the ceiling is low, every designer on Squarespace ends up looking like every other designer on Squarespace. A custom site pays itself back within one higher-tier project.
What about photography rights from the client?
Negotiate photography rights into the contract upfront. A completed project the client won't let you photograph is worth almost nothing on the site. Make it part of the deal.
Do we need e-commerce for product sales?
Not usually. A curated "Favorites" page with affiliate links to vendors converts better than running a full e-commerce store. Keeps the site focused on design services.
How should we handle pricing transparency?
Minimum project size, yes. Exact day rates, probably not. "Full-service projects typically start at $X" filters for serious clients without creating a ceiling.
Can you help with the photography process too?
We recommend photographers in your market, coordinate shot lists for web, and make sure the site design supports the imagery. But the photo shoot is its own contract with the photographer.
Different industry?
Don’t see your business
on the list?
The verticals above are who we build for most often. But the principles hold anywhere craft work gets sold. If your business runs on trust, reputation, and high-ticket services, we probably build for you.
Medspas, private wealth managers, specialty clinics, bespoke tailors, boutique hospitality, consulting firms, private aviation, luxury goods retail, custom manufacturers. We’ve either built it or know exactly what a site for it should do.
Let’s talk
A website with the same eye you bring to every room.
15 minutes on a call. No pitch deck, no pressure. We tell you honestly what we’d build and whether we’re a fit.
book a discovery call